What Should an SEO Report Include? A Complete Breakdown
An SEO report is a crucial document that helps businesses understand their website’s performance and track progress over time. Whether you're an SEO professional, a digital marketer, or a business owner, having a well-structured SEO report can provide valuable insights into your search engine optimization efforts. But what should an SEO report include? Let’s break it down. 1. Overview and Objectives Start your SEO report with a clear summary of the objectives and key takeaways. This section should include: The purpose of the report Key goals (e.g., improving rankings, increasing organic traffic, boosting conversions) A brief snapshot of overall performance 2. Website Traffic Analysis Understanding website traffic is vital in assessing SEO success. This section should cover: Total Organic Traffic: How many users reached your site through search engines? Traffic Sources: Breakdown of traffic from organic, direct, referral, and social sources. New vs. Returning Visitors: Shows how...