Which type of report is used for marketing reporting?

Snapchat has evolved from a casual social media platform into a serious performance marketing channel for brands, agencies, and growth marketers. As ad spends on Snapchat increase, client expectations around transparency and reporting have also risen. For meaningful reporting, the right  Snapchat metrics  must be tracked consistently and interpreted correctly. In this guide, the most important metrics to track for better client reporting are explained, along with common challenges marketers face while checking Snapchat insights. It is also shown how these metrics can be viewed together using a single dashboard in Whatsdash, making Snapchat analytics easier to analyze and present. Why Snapchat Metrics Matter for Client Reporting Client reporting is no longer limited to impressions and clicks. Clients now expect clear answers to questions like: Are Snapchat ads actually driving engagement? Which campaigns are influencing conversions? Where is the budget being...

Tracking  Snapchat analytics  has always been one of the biggest challenges for marketers and digital marketing agencies. The native Snapchat Ads Manager interface is powerful, but it’s not built to analyze the performance data in a proper way. So, an account or multiple Snapchat accounts that manage multiple brands at the same time. And while creating the analytics report switching between dashboards, exporting CSVs, manually comparing month-over-month performance, and tracking followers separately — so it’s very obvious the process takes long hours every week and of course extra cost. In 2025, when most agencies demand real-time insights, a fragmented workflow slows down reporting accuracy and campaign decisions. This is exactly where Whatsdash makes a measurable difference. It pulls Snapchat real-time analytics and Snapchat campaign reports into one unified Snapchat analytics dashboard, allowing you to monitor followers, impressions, engagement, conversions, and ad performa...

Modern marketing teams and agencies rely on a staggering number of platforms e.g. SEO tools, PPC dashboards, social analytics, CRM systems, attribution models, and spreadsheets. Each platform serves a purpose, but together they create data chaos: conflicting metrics, mismatched date ranges, missing context, and hours of manual stitching.   The average digital agency today uses  5–12 tools  just to assemble a single monthly report.   But the real cost isn’t the subscription fees, it’s the inefficiency, errors, time drain, and lost strategic clarity caused by scattered data.   That’s where  all-in-one reporting dashboards  come in. These unified platforms bring all marketing and sales data together under one roof, giving teams a single source of truth. This article breaks down exactly what an all-in-one dashboard delivers compared to juggling multiple disconnected tools and why consolidation has beco...